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Reimer Express Lines Ltd. Freight Directory

Canada, Winnipeg

Reimer Express Lines Ltd.

Sharing a Proud and Colorful History YRC traces its origins to 1924, when A.J. Harrell, an Oklahoma City entrepreneur, founded a bus and taxi service that he named Yellow Cab Transit Co. He shortened the name to Yellow Transit Co. in 1926. Back in those early days, Harrell hired chemists at E.I. DuPontTM to determine the safest color on the road. Their research led to Swamp Holly Orange, the natural color of berries on the Swamp Holly shrub. When he was told Swamp Holly Orange was the color most visible from the greatest distance, Harrell didn't miss a beat. "All right," he said. "Then that's the color for Yellow." Meanwhile, in Akron, Ohio, brothers Galen and Carroll Roush were making transportation industry history of their own, establishing Roadway Express in December 1930. Roadway prospered from the start?no surprise, given the founders' approach. For example, Galen Roush recognized that providers who kept their commitments could also keep their customers and get new ones. If no trucks were available for a rush pickup, he'd rent a truck and handle the shipment personally. In 1952, a teenager from Steinbach, Manitoba, D.S. Reimer, with help from his father, Frank F. Reimer, founded Reimer Express Lines with a route between Winnipeg and Windsor, Ontario. It was one of the first trucking companies to offer east-west traffic in Canada. Customers embraced the faster service and Reimer's attention to customer satisfaction. The company continued to expand and by 1969, Reimer Express was providing coast-to-coast service in Canada. Over the years, Yellow and Roadway grew separately to become the two dominant companies in the United States while Reimer Express grew to be the largest common carrier in Canada. In 1997, Roadway acquired Reimer Express, which provided a seamless cross-border gateway and enhanced service from Canada to Mexico. In 2003, these powerful leaders came together under the banner of Yellow Roadway Corp. While back-office and other functions were combined in a best-practices approach, all three companies remained strong and independent in the marketplace. In 2009, we took the next logical step in our successful transformation. YRC Inc. integrates the power and pride of each company. Together, we are better than ever. Working with the other companies of YRC Worldwide, YRC and YRC Reimer provide customers the most flexible and comprehensive portfolio of supply-chain solutions in the world. Today, we remain true to all our founders' early dedication to safety and service. Their hard work and focused determination built the foundation for our success?and has contributed to the success of thousands of customers.

Services

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Our experience speaks volumes. Call YRC for your National and Regional truckload needs. Service throughout the continental United States and across the borders to and from Canada and Mexico. Give us a call at 1-800-610-6500 (option 3,3) and let us do the rest! Flexible, efficient solutions for your truckload needs. * Over 76,000 tractors and trailers and more than 430 service centers to help with your truckload needs throughout North America--including Canada and Mexico service * Prominent presence with most major retailers * Delivery can also be expedited and/or guaranteed to meet your needs by calling 1-800-610-6500 option 3,3

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